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  Jeff Weinberger has spent more than 20 years helping companies create, adapt to and capitalize on disruptive change in their markets, technologies and businesses.
  
  Jeff has brought his unique ability to incite innovation and his acute sense of the obvious to industry-leading companies such as SAP, Sun Microsystems, Ernst & Young and BellSouth (now AT&T), along with smaller companies of which you've likely never heard, to help them separate from the competition, re-define their businesses, and create breakthrough leadership.
  
  Jeff is currently applying his disruptive energy to the field of marketing, inventing new ways to use collaboration and community development to create compelling thought-leadership, genuine customer engagement and stronger business relationships.

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Being Disruptive

Posted on April 30, 2007
Categories: Differentiation, Marketing | 15Add Your Commenthttp://www.disruptivemarketing.com/2007/04/30/being-disruptive/Being+Disruptive2007-05-01+04%3A50%3A14Jeff

This is a simple idea: if you want to be disruptive – to create the kind of disruption that will allow you to re-define your market – you have to want to be disruptive.

Do you really want to change your market?

SuccessFactors (blog) has as part of their founding principles:

Increase worldwide productivity by 50%.

They want to change the market – and the world.

What’s your mission?

15Add Your Commenthttp://www.disruptivemarketing.com/2007/04/30/being-disruptive/Being+Disruptive2007-05-01+04%3A50%3A14Jeff

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