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  Jeff Weinberger has spent more than 20 years helping companies create, adapt to and capitalize on disruptive change in their markets, technologies and businesses.
  
  Jeff has brought his unique ability to incite innovation and his acute sense of the obvious to industry-leading companies such as SAP, Sun Microsystems, Ernst & Young and BellSouth (now AT&T), along with smaller companies of which you've likely never heard, to help them separate from the competition, re-define their businesses, and create breakthrough leadership.
  
  Jeff is currently applying his disruptive energy to the field of marketing, inventing new ways to use collaboration and community development to create compelling thought-leadership, genuine customer engagement and stronger business relationships.

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Staying Creative

Posted on April 30, 2007
Categories: Items of Interest, creativity | 14Add Your Commenthttp://www.disruptivemarketing.com/2007/04/30/i-love-tom-peters/Staying+Creative2007-05-01+04%3A42%3A07Jeff

In order to be disruptive, you have to stay creative – constantly creating new ideas – disruptive ideas. What inspires you is very personal, but for me, there is nothing that inspires that creativity in my work quite like a Tom Peters book (or article or whatever).

So my advice (FWIW): (re-)Read something by Tom Peters (post-McKinsey!!) or something Tom-Peters-like (apologies to both Tom and my mother) every 3-6 months. It will keep you from becoming complacent.

Then go create something disruptive.

[My position: I disrupt. I create extraordinary opportunity. (6 words)]

BTW: my BHAG: I want Tom Peters to be my mentor.

14Add Your Commenthttp://www.disruptivemarketing.com/2007/04/30/i-love-tom-peters/Staying+Creative2007-05-01+04%3A42%3A07Jeff

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  You don`t have to hold a position in order to be a leader.

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