Long-Distance Romance

If a marketer’s dream is to have an intimate relationship with and knowledge of his or her customer, then that marketer’s worst nightmare must be to know nothing about the customers who they so fervently hope will buy whatever it is they are selling.

Not Just Hammers

Once I know about your cause, why you think it’s important and how big the problem is (usually what I hear from these organizations), now I need a reason to move to interest. At this point, I am more likely than not to say something on the order of “that’s nice, I hope you solve that problem” and move on.

What we leave to chance is Interest, Motivation and Action.

Just Ask

At this morning’s Social Media Breakfast (great discussion with Anneke Seley, author of Sales 2.0 on using social media in sales), I was talking with Sue of KITList and Clare about how to improve the conversation and engagement of the thousands and thousands of KITList members. The three of us wrestled with updating the blog, [...]

Reading Your Spirograph

I’ve been reading a lot over the past few weeks on the explosion of social networks. It’s hard to read marketing blogs and not read about Twitter or Facebook, and how they relate to Pownce and LinkedIn and all the other options. Oddly, I don’t find myself at all confused. I’m on LinkedIn and Facebook, [...]

What if your navel stared back?

From Mashable:
Bloggers! Here Comes Navel Gaze Sunday
A trend: sometime every Saturday afternoon Eastern Time (now), tech bloggers run low on real news, and a story about bloggers themselves gets an unnecessary amount of airtime. On Sunday, it rises to a rabble before dying down as the Monday news starts coming in – call it Navel [...]

Circle of Conversation

This image was not created to represent a market. But it does. And it shows a dimension of a market that’s often overlooked.

I found this on FaceBook, it’s an application called FriendWheel. You are at the center of the circle (this is a sample by the author of the application) with all of your friends [...]

Being in the conversation

The phrase I hear in the marketing world almost every day is “the conversation is happening whether or not you are part of it.” This is usually followed by an admonishment to the marketing authority to become part of the conversation in some way, usually by trying to bring it to your own site/territory.
It’s good [...]