Is the “Age of Conversation” Coming of Age?

We are no longer at the point where we are experimenting with what the new tools can do. We have reached the point where we’ve played with the new tools and now we have to go start finding out not only what they can do, but where they are useful and how to make them a part of our own lives, our own professions and our own relationship. Then we have to use them to redefine and rebuild those lives, professions and relationships in ways we may not fully understand.

Long-Distance Romance

If a marketer’s dream is to have an intimate relationship with and knowledge of his or her customer, then that marketer’s worst nightmare must be to know nothing about the customers who they so fervently hope will buy whatever it is they are selling.

Not Just Hammers

Once I know about your cause, why you think it’s important and how big the problem is (usually what I hear from these organizations), now I need a reason to move to interest. At this point, I am more likely than not to say something on the order of “that’s nice, I hope you solve that problem” and move on.

What we leave to chance is Interest, Motivation and Action.

Stop Circling the Wagons

This past week I had the privilege of attending The Economist’s 2009 Marketing Forum. As you might expect, the topics this year were focused on managing through challenging economic times, how to prepare for what we all hope will be better times in the near future and how we might know when better times are [...]

Just Ask

At this morning’s Social Media Breakfast (great discussion with Anneke Seley, author of Sales 2.0 on using social media in sales), I was talking with Sue of KITList and Clare about how to improve the conversation and engagement of the thousands and thousands of KITList members. The three of us wrestled with updating the blog, [...]

Your most important question

It would have been hard to miss the turmoil surrounding the change a few weeks back in Facebook’s terms of service. It appeared that they had changed the terms so that Facebook now owned complete rights in perpetuity (or something similar) to anything and everything anyone has ever posted or ever will post on Facebook.
It [...]

October 10, 2008

It’s a new year, and that probably means that you’ve made a bunch of resolutions and now you’re thinking about how you’re going to make all of those resolutions happen. There’s no shortage of resolutions to be made, and I’ve made more than a few of my own (breaking a long tradition of refusing to [...]