Change of Control
I am fairly certain that even simple steps will dramatically improve your customer relationships and put you miles ahead of your competition in your relationship with the rest of the market.
Dropping the 80
Earlier this week, my friend @morganm pointed me to this post from TechCrunch that talked about a hypothetical future for the New York Times. Essentially, they propose that the top 20% of the New York Times reporters should walk out and form their own journalism outlet. I agree – we’d all subscribe (though we’d have [...]
Stop Circling the Wagons
This past week I had the privilege of attending The Economist’s 2009 Marketing Forum. As you might expect, the topics this year were focused on managing through challenging economic times, how to prepare for what we all hope will be better times in the near future and how we might know when better times are [...]
Your most important question
It would have been hard to miss the turmoil surrounding the change a few weeks back in Facebook‘s terms of service. It appeared that they had changed the terms so that Facebook now owned complete rights in perpetuity (or something similar) to anything and everything anyone has ever posted or ever will post on Facebook. [...]
