Ford Takes a Not-so-Small step Toward Responsibility
Yesterday, The Detriot Free Press reported that Ford dealers are taking part in a pilot program offered by the company to help those dealers reduce their environmental impact. The report highlighted the reductions in energy use and the resulting cost decrease that the dealers are likely to see from adopting this program, but at the [...]
Is the “Age of Conversation” Coming of Age?
We are no longer at the point where we are experimenting with what the new tools can do. We have reached the point where we’ve played with the new tools and now we have to go start finding out not only what they can do, but where they are useful and how to make them a part of our own lives, our own professions and our own relationship. Then we have to use them to redefine and rebuild those lives, professions and relationships in ways we may not fully understand.
Change of Control
I am fairly certain that even simple steps will dramatically improve your customer relationships and put you miles ahead of your competition in your relationship with the rest of the market.
Long-Distance Romance
If a marketer’s dream is to have an intimate relationship with and knowledge of his or her customer, then that marketer’s worst nightmare must be to know nothing about the customers who they so fervently hope will buy whatever it is they are selling.
Dropping the 80
Earlier this week, my friend @morganm pointed me to this post from TechCrunch that talked about a hypothetical future for the New York Times. Essentially, they propose that the top 20% of the New York Times reporters should walk out and form their own journalism outlet.
I agree – we’d all subscribe (though we’d have to [...]
Stop Circling the Wagons
This past week I had the privilege of attending The Economist’s 2009 Marketing Forum. As you might expect, the topics this year were focused on managing through challenging economic times, how to prepare for what we all hope will be better times in the near future and how we might know when better times are [...]
Rethinking the Bus
Sometimes those of us in the tech business can get fooled into thinking we’re the only business where any real experimentation and innovation can happen. Of course, we’d be wrong, but here’s a great example of how the most seemingly mundane and bureaucratic organization can innovate, and (we hope) improve life for their community (aka [...]
