Just Ask
At this morning’s Social Media Breakfast (great discussion with Anneke Seley, author of Sales 2.0 on using social media in sales), I was talking with Sue of KITList and Clare about how to improve the conversation and engagement of the thousands and thousands of KITList members. The three of us wrestled with updating the blog, [...]
A Very Very Long Run
Disruptive Marketing is not just about creating disruption and displacing established market participants. It’s also about how established participants respond to and ultimately capitalize on (and sometimes eliminate) disruptive threats.
This story from Business Week is the story of just such a company. It started with
The world’s oldest continuously operating family business ended its impressive [...]
Staying Creative
In order to be disruptive, you have to stay creative – constantly creating new ideas – disruptive ideas. What inspires you is very personal, but for me, there is nothing that inspires that creativity in my work quite like a Tom Peters book (or article or whatever).
So my advice (FWIW): (re-)Read something by Tom Peters [...]
Hugh Macleod
I couldn’t have said it better myself (cartoon by Hugh Macleod):
Welcome!
Thank you for visiting.
This blog will become, I hope, a contribution to the conversation about how marketing is changing to meet the challenges of a rapidly-changing business world.
Please participate – comment, agree, disagree, whatever makes sense to you (I only ask that you contribute to the conversation, and not just criticize it!).
If you’ve been following [...]
