Change of Control
I am fairly certain that even simple steps will dramatically improve your customer relationships and put you miles ahead of your competition in your relationship with the rest of the market.
Stop Circling the Wagons
This past week I had the privilege of attending The Economist’s 2009 Marketing Forum. As you might expect, the topics this year were focused on managing through challenging economic times, how to prepare for what we all hope will be better times in the near future and how we might know when better times are [...]
Just Ask
At this morning’s Social Media Breakfast (great discussion with Anneke Seley, author of Sales 2.0 on using social media in sales), I was talking with Sue of KITList and Clare about how to improve the conversation and engagement of the thousands and thousands of KITList members. The three of us wrestled with updating the blog, [...]
October 10, 2008
It’s a new year, and that probably means that you’ve made a bunch of resolutions and now you’re thinking about how you’re going to make all of those resolutions happen. There’s no shortage of resolutions to be made, and I’ve made more than a few of my own (breaking a long tradition of refusing to [...]
I Am Your Customer!
Last week, a friend who is new to technology marketing, commenting on key trends said: “SMB [small and mid-size business] is one of the biggest trends right now.” If you’ve been around the technology business for the last few years, you’ve seen it, also. Every company who has traditionally sold to the enterprise (the largest [...]
A Very Very Long Run
Disruptive Marketing is not just about creating disruption and displacing established market participants. It’s also about how established participants respond to and ultimately capitalize on (and sometimes eliminate) disruptive threats. This story from Business Week is the story of just such a company. It started with The world’s oldest continuously operating family business ended its [...]
Are you listening?
I don’t like Don Imus. Never have. And while this post has nothing what-so-ever to do with Don Imus, his horribly offensive comments and subsequent firing got me thinking… Have you ever had someone in your organization unexpectedly try to tell you that there’s a completely unanticipated and dire threat to your business? What did [...]
