Rethinking Customer Loyalty

I’m paraphrasing any number of management gurus here:
If you want to be good enough, focus on shoring up your weaknesses. If you want to be extraordinary, forget your weaknesses and focus on building up your strengths.

The idea was proposed in the context of how to become extraordinary at whatever it is you do, and in [...]

I promised myself I wouldn’t, but…

This is a bit of a rant. And not a really important one at that. But it seems to me that there are things companies do that impose themselves on their “customers” and, in this case, their “customers’” “customers.”  The culprit in this case is Technorati and, that one thing is:
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I feel responsible to those [...]

Is the “Age of Conversation” Coming of Age?

We are no longer at the point where we are experimenting with what the new tools can do. We have reached the point where we’ve played with the new tools and now we have to go start finding out not only what they can do, but where they are useful and how to make them a part of our own lives, our own professions and our own relationship. Then we have to use them to redefine and rebuild those lives, professions and relationships in ways we may not fully understand.

Change of Control

I am fairly certain that even simple steps will dramatically improve your customer relationships and put you miles ahead of your competition in your relationship with the rest of the market.

Long-Distance Romance

If a marketer’s dream is to have an intimate relationship with and knowledge of his or her customer, then that marketer’s worst nightmare must be to know nothing about the customers who they so fervently hope will buy whatever it is they are selling.

Not Just Hammers

Once I know about your cause, why you think it’s important and how big the problem is (usually what I hear from these organizations), now I need a reason to move to interest. At this point, I am more likely than not to say something on the order of “that’s nice, I hope you solve that problem” and move on.

What we leave to chance is Interest, Motivation and Action.